A Quick Fire Guide To Writing The Perfect Press Release

• An excellent place to start when writing your first press release is at
the web site www.prweb.com . I recommend you go to this address 

http://www.prweb.com/template_release.php?SESSION_ID=

to see the press release template provided by prweb.com as this sets out in
plain English what you are trying to achieve.

• Then, ask yourself these four questions, and bare them in mind:
 
  1.	What’s your key message? – What are you really trying to tell people?
 
  2.	Who’s your target audience? – Who do you want to tell your message to?
  
  3.	What does the target audience gain from your product or service? – What
	are the potential benefits or rewards? 

  4.	What’s your objective? – Is it to increase sales? Enhance the company’s
	reputation? Or do you just want a local morale booster? 

• Take the answers to these questions and make them news-worthy and
benefit-oriented.
 
• Don’t advertise - advertising is NOT news! 

• Understand and follow the traditional press release formats.
 
• Write your release using the “Inverted Pyramid Style” for key information
(i.e. have maximum key information in the first paragraph and decreasing amounts
of key information as you go further down the page) and remember to address the
five W’s and the H.
 
  - Who? 
  - What? 
  - When? 
  - Where? 
  - Why? 
  - How? 

• Submit your release to www.prweb.com 
 
• Remember for more information on writing great press releases you can go to this
address:

http://www.prweb.com/template_release.php?SESSION_ID=

to go directly to the press release template provided at prweb.com