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VPT Solution 13 by Ed Walters 17th June 2009 Why Pay Per Click Doesn't Work
Hi Friend,
As you know I went away to a
stunning Spanish villa last
week. The holiday was immense,
the weather was gorgeous and the
entertainment was carnage - but
I have to admit living it up
with a bunch of lads up to ten
years younger than me really did
test my stamina.
My mate forgot to bring his
laptop so I ended up getting not
so much as a glimpse of a PC for
over a week. And I’ll be honest
that was bliss. When I got home
I checked my emails and quickly
realised the sales I’d made
whilst away had paid for my
holiday - THE POWER OF VIRTUAL
PROPERTY! That coupled with the
fact that I’m not getting any
younger (obviously) made me
appreciate just how brilliant it
was that I was in the internet
marketing business.
And that is also why you (if not
already) should get involved
ASAP.
By the way I apologise if I
haven't replied to any emails
you may have sent whilst I was
away - my inbox was inundated
but i'm now almost up to date
so, if not already, you will
receive a reply very soon.
Onto this week. I'm going to
annoy the hell out of a lot of
"gurus". But this needs to be
said.
Pay per click marketing. Boy
it's big right? Every week there
seems to be a new course
promising to release the details
of how pay per click marketing
works and how you can make
hundreds of thousands a month
promoting other peoples offers
using pay per click marketing.
Let me tell you the truth. It
isn't easy. Ever. Despite what
others will try to make you
believe. I'll reason with the
facts.
One. Pay Per Click Is Very
Competitive
I don't care what market you go
into pay per click is very, very
competitive. You can go into
even the smallest niches and
still struggle to get any
traffic because there is always
someone with a bigger budget or
better tactics.
Let me give you an example. I am
the owner of the web site
http://www.easyenergysaving.com/
This
is just one of my web sites that
I keep under wraps and have
never revealed before.
I actually started that web site
before the recession hit home
hard. Advertising places with
pay per click were competitive,
but nothing too drastic that I
couldn't handle. Then the
recession hit and all of a
sudden ALL of the big energy
companies with multi million
budgets were bidding on pay per
click knocking me way off the
chart. Overnight.
This can and does happen in all
niche markets. You can be doing
well for a little while with pay
per click and then overnight a
big player comes in and destroys
you leaving your income at zero.
That leads me nicely onto my
second point..
Two: Pay Per Click Is
Unpredictable.
The gurus will have you believe
that the great thing about pay
per click is that you can throw
up some ads and be driving
traffic to any web site straight
away. They are telling you the
truth, just not the whole truth.
It takes thousands in spending
to get a pay per click campaign
right. You will fail, a lot,
before you create a profitable
campaign. And that means you
need to spend big.
The gut wrenching thing about
that is you can spend months
tweaking a campaign, getting it
right and profitable and then a
big player comes in and takes
your place. Or Google change
their rules and your ads drop
off the planet. And then your
income falls through the floor
leaving you with nothing.
Three. It's Not A Long Term
Venture
Because of its unpredictability
pay per click is not a long term
venture with long term
prospects. Anyone who tells you
that is a blatant liar. No one
can predict what Google or
competition in your niche are
going to do next. So if you do
decide to promote using pay per
click be prepared for it to fall
apart at some point.
You can counteract this by using
other methods of getting
traffic. l'm not saying don't
use pay per click, just don't
put all of your eggs in one
basket. Use articles, blogs,
joint ventures, press releases
or any other method of traffic
that is not reliant on Google or
your competition not blowing you
apart.
Four. There Is No "Loophole"
A lot of these so called experts
talk about there being a
"loophole" or "untold secret".
That's just laughable. Do you
think these guys are smarter
than the head honchos at Google?
No. Not at all. The guys and
girls and Google are some of the
smartest people on the planet
and would laugh uncontrollably
at some of the claims by these
experts.
So if they're not true why do
they make these claims? To sell
you their ebook obviously. Which
is the same rehashed rubbish the
previous pay per click experts
sold. And each claim they're
going to "change internet
marketing forever".
Gimme a break.
Pay per click is tough, very
tough. And the sooner people
realise that and stop pinning
their hopes on it the better.
Instead then they can
concentrate on building
something with long term chances
of success.
So don't let all of these
promises of pay per click
millions fool you. Yes it works.
But to get it to work you need
to be willing to spend a hell of
a lot of time and money and
fail. A lot. Also make sure it
is not your only traffic source
or you're setting yourself up
for an almighty fall.
In next weeks newsletter I'm
going to give you my very own
traffic blueprint. It won't cost
a penny and it's more powerful
than all of the pay per click
"experts" courses put together.
Until next week
Ed Walters
P.S. Not
making a killing from virtual
property yet? Check out the full
course at:
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