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VPT Solution 17 by Ed Walters 15th July 2009 Harry Potter And The Magic Of Public Domain Info Ventures
Hi Friend,
After covering the public domain
and how you can use it to start
your own broker business in
recent weeks, I thought I’d
expand a little and show you the
vast opportunities that lie
waiting for you with the public
domain.
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Let’s start with a quick recap.
The public domain describes
creative works in which the
copyright has expired, or there
was never any copyright at all.
A basic rule is anything
published before 1923 in
For example, many of you will
have heard me talk of the
classic book ‘Think And Grow
Rich’ by Napoleon Hill. This
fantastic book has sold over
thirty million copies worldwide
and is considered to be one of
the greatest success classics of
all time. Guess what. It’s
in the public domain. I have
seen this book be taken from the
public domain, updated, turned
into an audio version and made
into video format. These new
products were then sold
countless times over generating
a substantial profit for the
clever creator and owner of the
new versions.
That process shows you just how
simple it is to create your own
updated unique version of any
literary gem. What’s more, you
will then own the copyright for
your new version which you could
then sell for seventy odd quid.
Hardly any hard work or thinking
needed whatsoever.
Here’s another example. I got
hold of a book from the public
domain that teaches people how
to play the saxophone. I grabbed
that book, turned it into a
video product and coupled it
with a book I got from the
public domain on reading music.
Music is just one niche you
could exploit. There are
hundreds of others just ready
and waiting for you, the savvy
entrepreneur, to get your hands
on them.
One thing that you can do with
the public domain books is grab
them and just read them into a
microphone and voila you have an
audio product. Turn that
into video using Microsoft
PowerPoint and all of a sudden
you have yourself a home study
course to sell online.
That’s one simple way to turn
ready made products into an info
product. Simply change the
format of the content – use some
of the amazing modern day media
and create a product that will
be irresistible to the consumer.
Hardly rocket science, but this
is an amazing way to get your
hands on a ready made publishing
business.
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Public Domain Membership Sites
I actually handed the saxophone
business to my friend who’s a
keen sax player. I explained to
her the importance of back end
revenue so she’s currently out
sourcing more saxophone based
books in the public domain, as
well as songs that are in the
public domain.
She’s creating a membership site
packed full of content on
playing the sax, and the
majority of it is coming from
the public domain! She’s also
adding her own videos on how to
play famous songs. Once this
gets up and running and because
she’s created
a modern user friendly
format (unlike most of her
competitors who are promoting
just plain old books that don’t
bring the saxophone to life)
she’ll have the potential to
dominate this niche market.
And this is what you could be
doing. You can grab a whole host
of public domain products and
then chop them up into articles,
audio and even better a little
bit of video and put them into a
member’s area. Using sites like
www.memberstar.com you can
create a membership site without
any technical knowledge.
Recurring revenue gives you an
amazing feeling of financial
security, knowing you’ll get
paid month in month out. It’s
even better when you’re just
grabbing ready made products
from the public domain and using
them to create your very own
membership site.
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The idea behind this is like
word of mouth advertising, which
is the best kind. We’ve all
visited (or avoided) restaurants
because we’ve been told they
serve excellent food (or the
chef sucks!). This is the same
kind of thing. If something is
good people pass on the
information to others. Viral
marketing works in the same way.
Now here’s the trick. By
grabbing ready made public
domain products which don‘t have
any copyright, inserting a few
links to related products, and
then contacting people who have
sites on the subject we can make
commissions for recommending
products inside the ebook. You
don’t need a web site or any
marketing skills. You just need
a little bit of creativity.
The site owner can add the book
to their site as a bonus for
what they are selling. Or they
can just give it away. It’s all
about providing people with
value to give to their
customers. Mark Joyner (often
referred to as the godfather of
internet business) calls this
“integration marketing” and uses
this with some pretty awesome
results.
Think about it for a second.
Let’s say you were selling a
product on rose gardening.
Someone sends you an email and
offers you a chance to add a
complete (and quality) ebook to
the package you are selling and
you won’t have to pay them a
penny. Would you do it? I know I
would. Without any effort you
can add a higher perceived value
to the product you’re selling.
Add it as a bonus for people who
sign up and it will increase
sales (in most cases).
If you want to see an actual
relevant example of a viral
marketing tool go to my
affiliate program at:
http://www.virtualpropertytycoon.com/affiliates.htm
Download the VPT Viral Report
and you’ll see exactly what I
mean. In fact this is one of the
many techniques I have used with
great success to promote Virtual
Property Tycoon so take it from
me it’s an immensely powerful
internet marketing strategy.
On top of that, anyone who gets
their hands on your ebook can
pass it on to others. They can
add it as a bonus to their web
site if they have one. They can
send it to their email list if
they have one. They can send it
to friends and family who have
an interest in the subject of
the book. Very soon you can see
a viral effect start to happen.
Your book will spread around the
internet like wild fire and you
can start getting sent regular
cheques from Clickbank the lazy
way.
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Article Marketing
This is another little cracker.
Like integration marketing
you’ll be recommending other
people’s products for a
commission. What you can do is
get hold of some books on
landscaping a garden, for
example. You can chop the books
up into interesting articles of
around five hundred to seven
hundred words or so. At
the end of the article you have
what’s called an authors
resource box. In the resource
box you link to an affiliate
product related to the article.
So, for this example, you could
find a garden landscaping ebook
at Clickbank.com and link to it
in your resource box. Then you
can go to article directories
like go articles.com and
ezinearticles.com and start
submitting your articles to
them. It won’t cost you a penny,
and your article can be picked
up by web site owners or eletter
owners with big subscriber lists
of people interested in
gardening.
Now a lot of article directories
don’t accept affiliate links.
The best thing to do here is set
up what is called a “redirect”
on a domain name you own. (You
may have heard me mention this
in previous newsletters – but
it’s such a great trick that
it’s well worth reiterating).
Essentially what happens is when
someone clicks on your link,
which can be your own domain
name, they will automatically be
redirected, via your affiliate
link, to the product you’re
promoting.
www.Godaddy.com offer this
service if you get a domain name
from them.
There are so many opportunities
with the public domain. All you
need is a little bit of
creativity. Why not incorporate
all of these strategies into one
info publishing empire?
Unfortunately we don’t have a
wand to magic money out of thin
air like Harry Potter. But we
are lucky enough to have
unlimited access to the magic of
the public domain and with a
little bit of internet wizardry
you can make money whilst you
sleep. Give it a go and I’d love
to hear how you get on.
P.P.P.S. Not
making a killing from virtual
property yet? Check out the full
course at:
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