VPT Solution 28
by Ed
Walters
23rd September 2009
Power
Product Profits Blueprint Part
One
Hi Friend,
Last week I talked to you about
the high ‘perceived’ value of
information products and the
potential for you to make insane
profits by selling them online.
This week and next week I’m
going to give you a powerful
blueprint showing you, step by
step, exactly what to do, so
that you too can jump aboard the
express train to the palace of
profits.
I’m also going to take you
through this at break neck
speed. There’s no need for you
to worry about the detail at
this stage. Just blast through
what I’ve got to tell you and I
challenge you not to be excited
by the time you finish.
Step One. Identify Your Niche By
Identifying Your Passions
First of all you need to think
of something you’re interested
in, a hobby, sport, passion,
whatever. Interest is key as
this will keep you motivated
through the entire process. It
could be anything – kitesurfing,
pot making, gardening, magic,
golf, literally anything you
like.
If you’re struggling for ideas
go to
www.amazon.com, type in
something like ‘baby’ and you’ll
see that things like
‘pregnancy’, ‘first year’, ‘baby
food’ etc come up. These are all
examples of more specific niche
markets. You can do this type of
quick research for anything you
might have an interest in.
You could also go to ‘yahoo
answers’ and find more niche
markets that way. Another place
for ideas is ‘yahoo groups’ and
forums – they’ll all have a
stack of ideas and where you see
the same subject coming up a few
times you know there’s
a good chance they’ll be
a strong market in that niche.
Other web sites you can visit
for ideas include
www.goarticles.com and
www.dummies.com . They both
have a whole load more
categories for you to explore.
Step Two. Market Guarantee
Next you need to verify that
you’ll be able to sell your
information product. To do this
you need to check there is a
market. Go to
www.freekeywords.wordtracker.com
. Type in the main keyword
related to your chosen niche.
For example, type in
‘gardening’. Ideally you want a
number of at least one thousand
coming up, meaning over one
thousand people are searching
under that word each day. That
indicates there is a good
market.
TIP: Ask yourself ‘are these
people likely to be looking for
information or to be buying a
product in your niche’. If
they’re only looking for
information then forget it, you
won’t make any money from them.
Use your common sense here.
Step Three. Plant An Internet
‘Seed
Now you need to ask your target
market what problem they need
solving? You can do this simply
by visiting forums.
www.groups.google.com and
www.groups.yahoo.com are
superb places to start but there
are also many more. Be discreet
by signing up to the forum,
building up rapport with a few
chatty posts over a few days,
then plant your internet seed.
You could ask something like:
‘Hi Guys
& Gals, I’ve been
thinking of getting in to
kitesurfing for a while, can
anyone recommend what equipment
I should start with and where
the best places are to kitesurf
in the world please?’
TIP: Make sure you keep your
target market worldwide (for
example, don’t say ‘best places
in the UK’, etc). You
want people to buy your product
from anywhere in the world.
Wait for the answers to come in
over a few days.
Step Four. Creating Your Power
Product
You’ll find people are very
helpful on forums, partly
because everyone likes to talk
about themselves (he said
cynically!). You can then get
additional content for your
ebook product by typing in
sensible searches in Google,
such as, ‘kitesurfing
locations’, etc. Copy and paste
any useful information into a
Word / Text document together
with the information you got
from the forums.
Once you have collected a decent
amount you can re-write it (you
don’t have to be Shakespeare but
be careful not to break any
copyright laws by plagiarising).
Fifty to seventy pages should be
plenty. Remember the objective
of your ebook is to solve a
problem for lots of people. Keep
this in mind and your product
will be more powerful than
anything else out there. That
means big sales and bigger
profits.
Step Five. Create a Sales Letter
Creating a sales page is known
as copywriting. This will become
your home page from which you’ll
sell your product. Again the
basics are very easy:
- Identify the problem (e.g.
There’s no information on the
new sport of kitesurfing)
- Agitate the problem (e.g. ‘So
many different types of kites,
boards, etc…people keep good
kitesurfing locations secret)
- Solve the problem (e.g.
Revealed by kitesurfing wizard,
the quick start guide to
kitesurfing and the secret wind
hotspots the ‘experts’ never
wanted you to know about).
TIP: I agree writing you’re
first sales copy can be a little
tricky. But don’t worry that’s
very normal, and just like
turning away double glazing
salesmen from your front door,
it soon becomes very easy. If,
however, you need a little help
with your sales copy you can
pick up some very cheap software
that will craft it for you from
www.pushbuttonsalesletters.com
.
Step Six. Accelerated Start Up –
Outsource And Project Manage
Yep, don’t worry if any of the
steps above aren’t on your
agenda (although it really is
easy one you get going), you can
outsource everything. Go to
somewhere like
www.elance.com , post an
advert saying you want someone
to write you a book on
‘kitesurfing’, etc. It’ll cost
you probably five hundred to
seven hundred dollars. Be sure
to check the quality of writer’s
previous work before you hire
them – you are effectively a
project manager here so you are
in charge. Don’t go for the
cheapest as they are probably
rubbish! You can also hire
someone to write your sales copy
if you wish.
So, as you can see, there are
just six simple steps to
manufacturing your very own
unique information product. If
you follow my power info-product
blueprint you can create your
first product in a matter of
hours. I know you didn’t expect
it to be as simple as this but,
believe me, it is.
This is, in fact, the exact same
formula that I followed to get
my online business up and
running. Now it runs mainly on
autopilot but because I enjoy
what I do I’m always adding to
it and developing new angles.
First and foremost, this keeps
me out of mischief, secondly it
enables me to help as many
people as I can, and, thirdly it
gives me a monthly income of
more than I used to earn in an
entire year!
I want you to seriously think
about this incredible
opportunity and take action
today (if you haven’t already)
so you too can enjoy an income
whilst you sleep.
Next week in part two of my
Power Product Profits Blueprint
I’ll show you the quick start
route to market for your newly
created products and how to
market them for super-fast
returns. I’ll also show you
where to source ready made
products for peanuts, how to
ramp up your profits and how to
dominate your niche by creating
a super-power product. I’ve also
got a special gift lined up to
give you next week that will
help you with all this so make
sure you keep your eyes peeled
on Wednesday.
Speak to you next week.
Ed Walters
P.S. Not
making a killing from virtual
property yet? Check out the full
course at:
www.virtualpropertytycoon.com
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