Online Marketing No Longer Works

Hi Friend,     

Firstly, I’d like to say a big thank you to everyone who helped make Friday’s Billion Dollar Clone launch go as smoothly as possible. Secondly, congratulations to everyone who managed to get one of the limited places – you will see the offer closed on Saturday the day after the launch. Sorry to those who didn’t.

The good news is, due to some duplicate orders, we are going to be able to release a few more places for BDC (see details at the bottom of this newsletter).

I also want to thank my loyal subscribers who didn’t fancy the BDC opportunity, for being so patient over the last couple of weeks whilst I’ve been banging on about it. Rest assured I’ll make it up to you with some superb content that I’ve got in the pipeline for you over the coming weeks.

Anyway on to today’s subject…

It’s easy, when marketing online, to forget about offline products. Think about it. Have you ever come across an offline product that really caught your eye that you have never seen online before?

I was watching an eye-opening program on TV recently about ordinary people who had the simplest of ideas, put them online and were now making a fortune. Let me give you some examples of how this works before I reveal a clever twist which you can apply to this technique to so your online income explodes….

On the TV program one lady spotted that bed slippers would be a good seller. She knocked up a simple web site, imported a load of slippers from Asia and now she’s making hundreds of thousands a year. Another woman noticed that ladies with bigger boobs than average had hardly any choice when it came to bra shopping. She jumped into that niche, set up online and now she’s making thousands and selling to customers all over the world. What a great pair – of ideas those are!

Now I know you may think new ideas are hard to come by but not necessarily – particularly in the more specific niche markets. That’s the beauty of the internet, because your shop front is the entire world even if only one person in ten thousand, a hundred thousand or even a million are interested in your product that’s still thousands of potential customers worldwide.

How to find your ‘new money’ idea

If you haven’t seen any particular product which grabs your interest the best place to start looking – ironically – is online. Search for companies that have offline sales agents already and think about approaching the ones that appeal to you the most with your proposition. As hard as it may be to believe there are still some businesses that don’t have any kind of online presence at all – and you could be just what they are looking for.

You should also try looking in your local area to see what businesses are there, before you look any further afield. Quite often they will be the ones who haven’t got online yet. It might take some work to find a product you like that has great potential for taking online, but the end result can be well worth it.

Selling Your Product: Low Hassle v Maximum Profits

As with becoming an online affiliate marketer and getting paid commissions for generating sales for other people’s products, you can do exactly the same offline by becoming a sales agent. Usually this means you get paid a percentage from every sale you make, so it all depends on how many products you can get access to.

Some businesses allow you to join as a sales agent and sell a range of products, in which case you could set up a website (with their agreement of course) promoting all of them in turn. Alternatively, some businesses prefer to let you promote their product on a sale or return basis. Others may require you to buy a quantity of the product first and take a chance on whether it would sell well online or not.

Your orders will be received via your site and processed via your supplier directly so you won’t have to worry about any customer service whatsoever.

You other choice is to sell your own product. As with all online business ventures if you have your own product to sell you will maximise your profits. This will involve other steps such as talking to suppliers and paying distribution and storage costs, setting up your web site, etc. But if you can sort all that your can earn even bigger.

Marketing your product

Next using all the armoury of internet marketing techniques you know about (through my newsletters and elsewhere) you’ll be able to blow your competition out of the water and generate a substantial income. Here are just a handful of marketing techniques you could use:

- Youtube – create a short appealing video (funny is best) related to your product, add in a link to your web site, upload it to youtube, make it go viral and watch the sales come in.

- Twitter – buildup a following of people who would be interested in your product, then subtly introduce a link to your website.

- Press Release – write a short press release about your product, add in your web site link in the ‘author bio’, submit it to prweb.com, sit back and wait for the sales to come in.

- Article marketing – write and submit articles about your product to article directories such as Ezinearticles.com or Goarticles.com to generate fr.e.e traffic

- Forums – sign up to forums in your niche, build up rapport and direct your new ‘friends’ to your web page.

- And there are many many more ways you can market your offline product. (visit the link at the bottom for past copies of my newsletters explaining these techniques in detail).

Now let me reveal my clever twist to explode your profits

Now what most sales agents do is focus solely on selling their slippers, bras, or whatever their product may be. We know better than that. We know that building your own customer list is the key to a long term successful business. So after purchasing you send your customer to an opt in page where they provide you with their name and email address (you can use aweber.com to set this up). And it’s this list that you’re going to ‘cultivate’ in order to explode your income.

Either you can send them offers in the future about other related products. For example, if you were selling slippers, you could promote dressing gowns, pyjamas, bed sheets, etc to them and they would be very likely to buy from you.

Or, and here’s the clever part, try and think of an information product that your customers would be interested in. For example, sticking with the slippers example, you could sell them an ebook on bed-time stories, interpreting dreams, secrets of a good nights sleep, etc. This way you’ll be showing them that you have their best interests at heart.

Create your simple ebook by doing some online research (or pay someone at elance.com to do it for you) and sell it to them for say $19.95. Or, you could set up a member site with new content added each week and charge them $19.95 a month to gain access.

Once you are selling downloadable information products to them your profits will explode from twenty to thirty percent to nearly one hundred percent per sale! And then you could create and sell higher end products such as audios and videos all relevant to your niche market. Very simple to do and massive profit potential.

A good way to maintain the relationship with your customers in the mean time is to send them weekly newsletters. You can create these simply by researching articles on article directories, forums and Google. By doing this, your customers will be more likely to buy from you again and again.

So if you have thought of a product and you still know where to find it, why not consider trying to market it online? In general if you come across something that hasn’t really taken off online yet you have a great chance of getting in there before the rest of the bandits.

Whichever way you approach this opportunity, do some research before you agree to anything. Find out as much about the product as you can – who it would appeal to, what price it retails for, and how much your profit margin would be on each unit.

It’s easy to get caught up in the excitement of finding a product that you love and you think you could make money with, but you need to be certain that a lot of other people will like it just as much as well! By finding out as much as you can in the first place you stand a better chance of making a good profit. And then when you resell and upsell to your customers using your well earned internet marketing knowledge you’ll be the one laughing all the way to the bank!

BDC update

If you’ve been stuck in a cave or are new to my list and haven’t heard about the Billion Dollar Clone Program, or, if you were unlucky and missed out on the places available I do have some good news.

In their rush to get a place last Friday a few people accidentally ordered two or even three copies. We’ve now had time to go through these and it turns out there are nine more available places. Details for how to get one of these will be released in next Wednesday’s newsletter so you must keep your eyes peeled if you want to get a place. Feedback has been amazing so far so you will have to act quickly.

Click on the link below to remind yourself of what BDC is all about and to get on the early notification list:

Until then have a great week,

Ed

P.S. Not making a killing from virtual property yet? Check out the full course at:

www.virtualpropertytycoon.com

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