VPT Solution 41 by Ed Walters

23rd December 2009

DECODED – Julius Caesar’s Priceless Symbol

Hi Friend,     

In today’s newsletter I’m going to reveal a simple technique which you can use to make cash on demand. I’m going to show you exactly how I use this technique to provide some of my biggest pay days of all time. You’re also going to learn how to convert an ancient roman symbol into its monetary equivalent in just one day.

So let’s get started. You will hear virtually every decent marketer on the planet saying “build your list”. Why? Because this is the most guaranteed way to make money on demand. And, building a profitable list is actually NOT that difficult at all.

The key to building a responsive list is to attract targeted subscribers. And one of the best ways to build your targeted list quickly is to set up a squeeze page.

What’s a squeeze page?

Well imagine squeezing an orange. If you squeeze it really hard you’ll get the most of what you want out of it (i.e. juice) right? It’s the same principle when setting up a squeeze page for your online business. At your squeeze page your aim is to ‘squeeze’ the names and email addresses out of visitors to your page.

You do this by explaining to your visitors, concisely, the benefits they’ll get by signing up to your offer (or the disadvantages they’ll suffer if they don’t sign up). You must not try to sell them anything at your squeeze page, you’re offer should simply be an irresistible freebie (newsletter, ebook, audio, video, etc).

This is THE most powerful way to build huge targeted email lists for any niche market you.

Sounds tricky right? Wrong!

I’m going to let you in on the five essential rules you must follow in order to build a kick-ass squeeze page.

Rule One. Punchy Headline

First, you need to think of a punchy headline to grab the attention of your visitor. Try to get the words (or similar words to) quick, free and easy in there somewhere. This is the combination that everyone wants in relation to pretty much every product or service on the planet (yeah we’re a bunch of lazy buggers!). A good tip when writing  your headline is to think of it as a short advert for the content of your squeeze page.

Rule Two. Intriguing Sub-header

Just underneath your headline you need a short sub-header which creates some intrigue and mystery around your offer. Make your reader want to read on to find out what it is you are offering to give them for absolutely nothing.

Rule Three. Body Bullet Benefits

In the body text of your squeeze page you need to cut out all the crap and tell your visitors exactly what benefits (problems solved, etc) they’ll get if they sign up. Use a maximum of two sentences and then list punchy hard hitting bullet points, each describing some benefit. You can add in a couple of disadvantages they’ll get if they don’t sign up but I recommend you focus mainly on the bullet benefits.

Rule Four. Call To Action

Your ‘call to action’ comes just after your bullets and this is where you spell out to your readers exactly what they must do in order to take advantage of your generous offer. Say something like “Simply enter your details in the box below and we will send you all your fr.e,e goodies straight away”.

Rule Five. Opt In Box

Next, of course, comes your opt in box (set this up at www.aweber.com ) where you collect readers names and email addresses. You should try to get your opt in box ‘above the fold’, or, in other words, above the bottom of the screen so people can see it immediately when they land on the page.

Simple hey? All you have to create is one simple web page and you can soon build your list into the thousands or even tens of thousands. Who’s going to be able to resist your squeeze page offer with clear concise benefits, clear instructions and an irresistible freebie? No one.

For an example of a squeeze page have a look at:

http://www.edsonlinebullet.com/sqpages/sqpage1.htm

Once you’ve got your squeeze page up and running and your list begins to grow you need to start providing regular, reliable, good quality content to your subscribers. I recommend you start doing this when your list hits around five hundred or so. Now don’t panic, providing good content is very easy to do.

Start by telling your subscribers a bit about yourself, why you want to help them out, etc. This way you build trust. Then start sharing other valuable information and tips also for nothing. There are millions and millions of web sites and resources that you can easily tap in to, to get your content – no matter what niche market you are in. Some obvious examples would be to ask questions in forums, search article directories (such as ezinearticles.com) or just do a simple Google search on the subject you are looking for.

Once you have collected a bunch of material you can chop it up, mix it up, re-write it, use paragraphs from here and there and you’ll soon have some great content you can send out to your subscribers. Deliver this to them in an eletter (emailed newsletter) by setting up an account at aweber.com. Send it out weekly on the same day each week and do not charge for it. You can even automate the process in aweber so that each person who signs up will begin receiving each weekly newsletter in the order you have set them up in.

By doing this you’ll be doing what most other marketers are too lazy to do. And guess what? This simple weekly bit of effort will make you stand head and shoulders above your competition.

This simple process will build you a list of people who know you, trust you and visit the pages you recommend on demand. And this brings us to Julius Caesar and his priceless symbol. What am I on about? Well, the symbol I’m talking about is the letter ‘M’ which also happens to be the roman numeral for the number one thousand – derived from the Latin word for one thousand which is ‘mille’.

Why should the letter ‘M’ concern you? Because when you implement my squeeze page and newsletter system ‘M’ will start appearing in your life like you never could have imagined. And I’m talking ‘M’ in the monetary sense. In other words, when you follow my system you will be able to make ‘Ms’ (thousands) on demand.

Once you have built up the relationship with a good sized list you know they will open your email messages and then you can promote your products to them. All you have to do is send those people an email recommending they check out your new product (or an affiliate product you are promoting) that should solve their problem or just make them happier.

You’ll find this formula produces huge sales conversions because these people trust you. You’ll literally be able to make thousands on demand using this technique. And you can do this on autopilot! Because you have to set the whole thing up initially in aweber with automatic follow up eletters. All you then have to take care of is getting traffic to your squeeze page.

TOP TIP: An easy way to increase traffic to your squeeze page is by posting your link in high traffic blogs. Many people are not aware of blog traffic and how you can get it. But finding these high traffic blogs is not hard. Go to Google and type in “your niche“ + blog (e.g. ‘Internet Marketing Blog’). Or you can search blog directories like www.technorati.com or www.blogcatalog.com . Subscribe to relevant blogs in your niche and enable the ‘comments’ feature if it’s available. Include your name, email address and, most importantly, your squeeze page URL. All you then need to do is post sensible comments on those blogs. The smarter you sound the more attention you’ll get and the more people will see and click on your link. This way you can ‘piggy-back’ off the high traffic blog and get lots of zero cost traffic for years.

IMPORTANT: Be sure that you only promote quality products to your list and don’t promote to them too often. If not, you will lose their trust very quickly and they will become unresponsive. This is where many marketers fail. Don’t become one of them especially after all your hard work!

If you are working in some niche and are not building a list, make sure you start building that list today. The sooner you get those people on your list, the sooner you will make profits.

That’s it for this year. My next newsletter will be in two weeks time in 2010. Thank you for your loyalty in reading my newsletters each week, the feedback I’ve received has been tremendous. There will of course be plenty more freebies for my subscribers next year and I’ll keep you posted on the latest developments online so that you can make money.

Have a wonderful Christmas and a prosperous New Year!

Ed

 
 

P.S. Not making a killing from virtual property yet? Check out the full course at:

www.virtualpropertytycoon.com

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