VPT Solution 43
by Ed
Walters
13th January 2009
Ghosts Of Laurel And Hardy
Become ‘Afterlife’ Millionaires
Hi Friend,
Firstly apologies this is a day
late, slight technical glitch
this end – I blame it on the
snow!
On to today’s newsletter…
I haven’t slept well the last
few nights. The reason is since
last weekend my brain has once
again been in over-drive. Why?
Because I watched some friends
of mine setting up an insanely
profitable business idea in
barely a day’s work and it’s
triggered an avalanche of ideas
in my own head.
I actually almost felt a little
inadequate when I realised how
much money this simple business
opportunity could generate for
an unlimited period of time -
a bit like the feeling
you’d get if at the traffic
lights someone pulled up
alongside your poxy old Peugeot
306 in their giant new Range
Rover and shouted, “nice
wheels!”
So what is this amazing
opportunity I’m talking about?
Well actually it’s video. Plain
and simple. What I mean is that
there is now a HUGE online
demand for video products. This
is the most modern media format,
it’s what everybody wants.
People don’t have time to wade
through wordy ebooks anymore and
audio doesn’t necessarily bring
to life many niche products.
So you need to get involved by
selling your own high value
video information products. Hear
me out on this one…it is a
million times more easy to do
than you probably think and
it’ll bring you a ton of easy
cash. And let’s face it if my
mates (also known as Laurel and
Hardy) can do it almost any fool
can get involved! PLUS I’ve got
an added twist on this that’ll
make it even more profitable for
you.
Let me show you how with
my simple seven step plan...
Step One
Think of an idea you are
passionate about – it could be
something to do with getting
fit, magic tricks, dancing,
fishing, whatever you want. The
key is to make sure it’s
something that get’s you fired
up – this is important because
you need something that will
keep you motivated to get this
up and running.
It also needs to be something
where there is already a proven
need for information online for
the subject you have chosen. You
can do a bit of research on
Google or in forums, such as
yahoo forums to see what
questions are being asked and
what problems need solving.
If you’re really stuck for ideas
go to
www.dummies.com and find
something that catches your
attention. If you can think of
an original idea or one with a
unique selling point then even
better but don’t be too niche
pacific otherwise your target
audience won’t be large enough
to make big money.
Step Two
Do a bit of research to check
there will be a market for your
product. As well as asking
inquiring questions in the
forums you should visit
http://freekeywords.wordtracker.com
, type in your niche
idea, such as, ballet dancing
and see how many searches there
are each day for that keyword.
Ideally you want to see at least
one thousand searches per day
coming up which means there is a
good sized market for your idea
and you’ve found a goer. Any
less than that and you should
probably think of something
else.
Step Three
Dig out or borrow a simple video
camera – preferably something
better than your mobile phone
but there’s no need to get hold
of something used on a Stephen
Spielberg set. Buy one if you
like, they’re pretty cheap
nowadays. You could even hire a
film crew but that’ll probably
cost you around five hundred
quid a day, so there’s really no
need to spend that sort of
money.
Step Four
Think about what you could video
in your chosen subject that
people would be interested in
buying. Let’s take boxing – i.e.
learning to box, as an example.
Now I’m no Rocky Balboa but
immediately I’ve thought of all
the different boxing moves there
are, such as the jab or the
right hook, etc.
What you could do is ask a
boxing friend (if you have one)
if you could film him doing a
few moves
in his local boxing gym –
chances are he’ll say ‘yes’
because everyone loves to show
off their own talents. Or, you
could visit your local boxing
gym and see if you can find
someone to help you out – the
yellow pages is a great resource
for this kind of mini project.
Step Five
Arrange a time and a place to do
the filming. The more
appropriate you can make the set
for whatever you are filming the
better. For example, to film
boxing moves it would be best
done in a boxing ring or at
least in a gym.
Step Six
Now for the fun part. Meet up
and get videoing. Do a few
practice takes, check the
quality of the video and audio
before you get stated for real.
I turned up to watch my mates
set up at the weekend and it’s a
real buzz especially if you
haven’t done this sort of thing
before. Take plenty of footage
so you can edit later.
Step Seven
Go home and edit the video. You
could use simple software like
windows media player which will
allow you to put music or audio
over the video. Or you could use
Camtasia which has a few more
functions and is really simple
to use. You can sign up for a
free trial of Camtasia at
www.techsmith.com . You only
need about forty-five to
seventy-five minutes of footage
and then you’ve created your
product and you’re ready to
start making some cash.
Voila…you’re done!
Give yourself a pat on the back
for getting your video created.
You really can get it all done
in a day or two if you put your
mind to it. Now you need to let
people know about it so that
they come and buy it and you
make loads of cash.
How To Generate An Automated
Income From Your Video
Now don’t panic this is very
easy too. All you need to do is
set up a simple web site. Think
of a domain name and then go to
www.hostgator.com
to register it and set up
your hosting (basically a rented
place in cyberspace). This will
only cost you a few dollars a
month
To set up your web site you have
two options. Either you can do
it yourself by getting software
like Microsoft Expression which
is as easy as Word to use.
Search for web sites selling
boxing or fitness products and
‘swipe’ some ideas from them
which you can use to write your
own sales copy (or your web site
home page). OR you can go to
sites like
www.elance.com and hire
someone to write it for you and
then upload your site.
You will also need a ‘Buy’
button – again very simple – you
just need to set up a payment
platform with a company like
ClickBank.com. Add your buy
button to your site and then
you’re away. I recommend you
charge around forty seven
dollars (always use dollars as
it’s the global currency of the
internet) for your video. Sell a
mere ten a week and that’ll
bring in $470 a week. You
should
be aiming for more like a
hundred copies a week which will
net you a cool $4700 a week –
imagine how that would feel when
you’re down the pub chatting
with your mates!
Next you need to attract
visitors to your site. This is
called traffic. There are loads
and loads of ways to do this.
You can write articles and
submit them to article
directories such as
www.ezinearticles.com or
www.goarticles.com and be
sure to include a link back to
your web site.
You could set up a Google
adwords campaign – by setting up
simple text adverts to drive
traffic. (these are the ones you
see on the right hand side of
the page when you do a Google
search). Remember you have
already checked earlier
that people are searching
for your subject so you just bid
on those keywords and others
related to them (you can find
loads more keywords using the
Google keywords tool in your
adwords account.
There are loads of paid media
advertising networks you could
use, such as cost per click
(CPC) or pay per view (PPV). I’m
not going to confuse you by
going in to all of them right
now but one example would be to
use banner advertising by
setting up a simple campaign at
www.adbrite.com .
You could even advertise in your
local magazine and publications
or submit an online press
release about your new venture
to prweb.com.
On top of that you could
get affiliates to promote your
product for a commission and set
up joint venture deals so all
the work is done for you. There
are literally hundreds of ways
to drive traffic to your site
and the more visitors you have,
the more sales you’ll generate
and the more cash you’ll make…on
auto-pilot!
How To Sky-Rocket Your Profits…
Now to let you in on the even
cleverer part. Having got your
web site up and running you can
then re-sell to your customers
again in the future by
collecting their email details
when they visit your site (easy
to set this up at
www.aweber.com). All you
need to do is create more
related video products which you
already know is very easy to do.
Using the boxing example, you
could create beginner,
intermediate and advanced
videos, training videos, how to
build strength and fitness
videos, etc. There are so many
ideas and all of these
‘back-end’ products you could
sell for higher prices of $97 to
$497 per video package. If you
build a strong relationship with
your customers by sending them
good quality free content each
week they’ll trust you and buy
again and again.
As I said, I saw my friends set
this up in a day at the weekend
– if they can do it so can you.
I have literally hundreds of
ideas for these video businesses
in my head now – in fact I’ve
got too many and it’s actually
driving me slightly insane.
Get out there, give it a go
today, don’t put it off and have
fun doing it.
More treats next week so make
sure you tune in – I promise
you’ll get the next one on
Wednesday next time!
Good luck with your videos!
Ed
P.S. Not
making a killing from virtual
property yet? Check out the full
course at:
www.virtualpropertytycoon.com
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