VPT Solution 44
by Ed
Walters
20th January 2009
Internet Diamond Cutter Revealed
Hi Friend,
Last week I talked about setting
up your own profitable video
information business in less
than a day and I have to say I
got an overwhelming response.
People emailed in with loads of
ideas - anything from how to
train a pet bird to talk, to
urban dance moves, to deep water
sea fishing techniques. And this
is exactly the sort of
creativity I love to hear about
and it also demonstrates how
versatile the video idea is.
Today I’m going to reveal a cool
technique that you can use to
start earning big bucks online
starting immediately. You don’t
need a product, you don’t need
any marketing skills and you
don’t even need your own web
site. This is something the
newbie can set up literally in
just a day or two.
What am I talking about?
Image advertising – the
forgotten diamond cutter of the
internet. It’s very simple to
set up and it is totally
under-rated and under-used.
Thankfully, this also means it’s
very cheap. That’s where you
come in and I’m going to show
you exactly what to do to profit
big time. This is what the big
guns use and it’s about time you
jumped aboard the gravy train!
Most people know how expensive
it has become to place a text
advert on the Google search
network using Google adwords.
Basically you bid on keywords
related to your offer and the
more you bid the more chance it
has of appearing on the first
page of Google search results
when someone types in your
keyword. You then pay only when
someone clicks on your advert
and lands on the web page you
are promoting either directly or
as an affiliate.
Sounds great but it has become
so competitive that the cost per
click (CPC) is often anything
from fifty cents to four or five
dollars for a decent keyword. I
recently used Google adwords to
generate leads and I worked out
it was costing me nearly twenty
dollars to generate a single opt
in. Rubbish!
So, as always, I decided to do
some digging around and a couple
of days later, purely by chance,
I stumbled across an article
about image advertising. I
discovered that the CPC is much
much cheaper for image (or
banner) adverts on Google’s
content network than for text
ads on their search network.
What’s more, hardly anyone’s
doing it.
How it works is, instead of your
text adverts appearing on the
side when someone types in your
keyword on Google, your image
adverts appear on the content
network. Google’s sophisticated
software displays your advert on
someone else’s site (so long as
they are signed up to Google’s
network) when it thinks it is
relevant to the context of what
a particular person is searching
for at a particular time. And it
all happens automatically
without you having to lift a
finger. Clever hey!
I set up a campaign, did some
testing and sure enough I
managed to cut my cost per lead
to a fraction of what it
previously cost. I was amazed
how quick and simple this was to
do. Then I quickly realised that
I could put a clever twist on
this forgotten technique to
enable anyone to ‘cut their own
diamonds’ from the internet.
Let me walk you step by step
through what you need to do to
get started…
Step One
Go to clickbank.com, click on
‘marketplace’, search through
some products, check out their
web sites and find something
that you think you would like to
promote as an affiliate. Sign up
as an affiliate and get your
unique affiliate link URL. This
means you will get paid a
commission (usually fifty to
seventy-five percent) each time
you refer someone who makes a
purchase of that product. Now
you just need to send people to
that web site via your affiliate
link.
Step Two
Go to
https://adwords.google.com/select/KeywordToolExternal
and create a list of keywords.
Don’t panic, this is very
simple. Type in you main key
word, for example, if you are
promoting a muscle growth
product you could type in
‘bodybuilding’. Uncheck
synonyms, hit ‘get keyword
ideas’ and you’ll see a big list
of keywords appear. Scroll down
and click ‘add all’. Also add
any ‘additional keywords’ below
the main set of results if you
think they are relevant.
Then skim through all the
results and find keywords with a
monthly global search volume of
over one hundred thousand. If
you think they are relevant
write these down and then do a
search for each one of them. Add
the keyword results, and, again,
pick out any with high search
volumes and then search under
those keywords. Keep doing this
until you have a list of one
thousand to fifteen hundred
keywords.
On the right hand side you can
download your list as a text or
excel file and then you’re ready
for the next step.
Step Three
Get some banners made up. You
can do this yourself on
photoshop if you have it. Or you
could install software such as
‘gimp’. Just type in ‘gimp free
download’ into Google and find
it there. Careful you only get
the image manipulation software
and no other type of gimp! Or
you can go to sites like
www.20dollarbanners.com or
www.tendollarbanners.com to
get them done professionally and
for reasonable cost.
You need to make sure your
banners are less than 50KB in
size and I recommend using .jpg
or .gif format files. It’s very
important that you get the size
exactly correct. The pixel sizes
you need are
250 x 250, 336 x 280, 300 x 250,
120 x 600 and 160 x 600.
When it comes to banner design
keep it simple. I recommend
using black text on a white
background – this is what people
are used to – think of
newspapers, etc. Use a splash of
red and yellow if need be and
maybe one or two words flashing.
Include the word ‘FREE’ in there
somewhere, keep the text concise
and include a ‘Click Here’
button.
Don’t include jazzy images as
they will detract from your
advert. Including an image of a
brunette lady is often a good
idea as it portrays sincerity.
Also the use of arrows pointing
to the action button works well.
Once done, save them on your
desktop where you can easily
find them again.
Now what I want you to do is
give this under exploited
technique some thought and
attention before next week.
Then, I’m going to be showing
you exactly how to set up your
image / banner campaign in
Google adwords so that you can
earn an automated income. I’ll
give you the exact settings that
I use for my own campaigns,
having spent a whole load of
money testing the system. This
means you can maximise your
profits and minimise your cost
from day one so make sure you
read next Wednesday’s
newsletter.
Until then….
Take care
Ed
P.S. Not
making a killing from virtual
property yet? Check out the full
course at:
www.virtualpropertytycoon.com
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